Dr. Edin Güçlü Sözer is an experienced executive and consultant teaching at Istanbul Okan University . Following his +20 years of professional and executive experience on marketing, sales and business development functions in the leading organizations of the banking industry, he provides consultancy services to the companies in the management, innovation, digital transformation, and marketing areas.
Academic Degrees and Certifications
Cambridge University Judge Business School
Strategic Thinking for the CXO
Columbia Business School Executive Education
Digital Strategies for Business: Leading the Next Generation Enterprise
The Wharton School
Leadership in the Age of Digital Disruption (Retailing)
Darden School of Business
SPSS Analytical CRM and Advanced Modeling Program
2002 - 2008
PhD Degree in Marketing
1998 - 2001
MBA in e-Business
1992 - 1997
Eastern Mediterranean University
BA Degree in International Relations
1984 - 1992
High School Degree
Professional and Academic Records
Dean of Graduate School
İstanbul Okan University, İstanbul - Turkey
Currently works as the Dean of Graduate School. he is a member of Faculty of Management and Administrative Sciences. Concentrated on the area of Marketing, teaches Marketing Management, Strategic Marketing, Marketing Research, International Marketing, Consumer Behavior, Brand Management and Customer Relationship Management courses. In addition to academic practices, acts as an Innovation mentor in TIM’s InoSuit program and provides consultancy services on innovation management for several companies from different industries.
Senior Vice President (Int'l Network)
DenizBank A.Ş. İstanbul - Turkey
Managed International Subsidiaries Group team, who is responsible for the coordination of intra-group business activities, communication and operations of DenizBank Financial Services Group’s international subsidiaries. Coordinated mid and long-term strategic planning as well as business development of all international subsidiaries including DenizBank AG (Austria & Germany), DenizBank Moscow (Russian Federation), DenizBank Bahreyn, and Eurodeniz International (TRNC) in retail and corporate banking business lines.
Executive Vice President (Business Dev.)
DenizBank A.G. Wien - Austria
Worked as the Executive Vice President responsible for the Business Development in Austrian and German markets. Managed the team responsible for the planning, organizing and implementing distribution channel strategies including the expansion of physical branch network, improvement of alternative distribution as well as digital and direct marketing channels. Contributed to the development of new products, new business partnerships and expansion of distribution network in Austria and Germany which consequently contributed to the creation of a franchise value of 10 billion € in assets generating a net income of more than 400 million € between 2010 and 2013.
Executive Vice President (Retail Banking)
DenizBank CJSC Moscow - Russian Fed.
Worked as the Executive Vice President responsible for the Retail Banking Coordination in Russian market. Planned, coordinated and executed the operational and technical preparation for the launch of retail business in Russian Federation with a team of more than 150 employees composed from international and local professionals. Coordinated the retail banking project team composed of IT, Operations, Finance, Marketing and Sales teams as well as several software vendors. Developed the first multi-purpose credit card (Bonus, Installments, Instant Credit) and managed the relationships with co-branded credit card partners to expand the distribution network of the credit card programme.
Marketing Manager (Retail Banking)
DenizBank A.Ş. İstanbul - Turkey
Worked as the Marketing Manager responsible from retail banking in Turkish market. Planned and implemented overall mid-term retail banking as well as segmentation and targeting strategies. Contributed to the improvement of retail customer experience by implementing customized marketing mix for different customer segments, targeted RFM campaigns and loyalty programs. Introduced co-branded credit card programs with Lufthansa and IDO and managed the customer portfolio to increase the customer retention rate and consequently customer equity.
Key Account Manager (Merchant Relations)
Akbank T.A.Ş. İstanbul - Turkey
As a member of Merchant relations team managing the Axess Credit Card Program, managed the relationship with large merchant accounts of leading retail brands. Planned, organized and executed merchant-based campaigns to acquire new credit card customers, increase credit card turnover and income. Contributed to the development of Merchant network by acquiring new branded merchants from clothing, oil, and consumer electronic industries.
Other Positions (Retail Banking)
Bankapital, Dışbank, Sitebank, Inter Sigorta
BanKapital, Account Manager, Istanbul, 1999-2001
Dışbank, Account Manager Retail Banking, Istanbul, 1999 SiteBank, Account Manager Retail Banking, Istanbul, 1998-1999
Inter Sigorta, Corporate Marketing, Istanbul, 1997-1998