Selected Publications

Books

Research Articles

What About The Post-Scarcity Period? The Latent Effects of Scarcity Promotions. Pazarlama ve Pazarlama Araştırmaları Dergisi, 13(1): 49-74.

Relationship Marketing and Customer Based Brand Tolerance (CBBT): An Integrative Approach. SSRG International Journal of Economics and Management Studies, 7(1): 125-137.

Side Effects of Psychological Pricing: How Brand Trust is Affected? Türkiye Sosyal Araştırmalar Dergisi, 24(3): 718-733.

Determinants and Outcomes of Mobile App Usage Intention of Gen Z: A Cross Category Assessment. Beykoz Akademi Dergisi, 7(2): 239-265.

Customer Based Brand Tolerance (CBBT): Scale Development and Validation. Business & Management Studies: An International Journal, 7(5): 2610-2635.

Determinants and Outcomes of an Effective CRM Campaign: The Mediating Role of Skepticism. International Journal of Eurasia Social Sciences, 10(37): 726-752.

How Do Country of Know-How and Country of Personnel Affect Service Evaluations: A Categorical Comparison. İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 18(35):411-431.

The Effect of Dynamic Pricing on Holiday Purchase Intentions: Moderated Mediation Role of Perceived Risk. Advances in Hospitality and Tourism Research, 7(1): 57-84.

The Effect of Message Valence on e-WoM Spread: A Moderated Mediation Analysis. Business and Economics Research Journal, 10(2): 545-555.

The Effect of Social Media Mix on Brand Switching Intention: The Mediating Role of Risk Perception. Journal of Yaşar University, 14(4): 74-86.

The Effect of Reviewer Origin on Booking Intentions in Tourism Industry: The Moderating Role of Review Valence. Business and Management Studies, 6(4): 1252-1270.

e-WoM: Is it an Effective Tool for Re-Vitalizing the Relationship between a Brand and Its Ex-Customers? Journal of Business Research Turk, 10(4): 97-114.

The Effect of Perceived Benefit on Consumer Based Brand Equity on Online Shopping Context. Ege Academic Review, 18(4): 711-725.

How Does Customer Experience Shape the Attitude Towards and Intention to Brand Switching? Journal of Business Research Turk, 10(1): 856-875.

The Effect of Consumer Based Brand Equity on Brand Reputation. International Journal Of Eurasia Social Sciences, 8(30): 1547-1563.

The Determinants of Intention to Shop Online and Effects of Brand Equity on e-Store Patronage Journal of Global Strategic Management, 13(1): 125-145.

How Does Event Sponsorship Help in Leveraging Brand Equity? Journal of Sponsorship, 3(1): 35-42.

Firmalar Arası Bilgi Paylaşımı İle Tedarik Zinciri Yönetimi Performansı İlişkisinde Bilgi Kalitesinin Moderatör Etkisi. Yönetim Bilimleri Dergisi, 13(25): 141-159.

The Impact of Technological Learning on Firm Performance: The Sample of An Empirical Research. Akademik Bakış Dergisi, 37(Temmuz-Ağustos):1-16.

Cognitive, Perceptual and Behavioral Effects of neuro-Stimuli: A Study on Packaged Food Products. Business and Management Studies: An International Journal, 8(3), 3097-3122.

Do Hedonic Cues on Product Packages Influence Consumer Behavior? A Study on Utilitarian Retail Food Products. Journal of Tourism and Gastronomy Studies, 8(3), 1668-1684.

The Effect of Mobile AR Apps on Purchase Intentions of Retail Customers: A Study on the Mediating Role of Perceived Risk. Research Journal of Business and Management, 8(2), 86-100.

Conference Proceedings

Integrating Online Retail Experience and Customer Based Brand Tolerance: A Chain of Effects Perspective. İşletme ve Yönetim Bilimleri Uluslararası Kongresi 2020 İstanbul.

Konum Bazlı Reklam Dinamikleri: Değer ve Risk İkilemi Üzerine Bir Çalışma. 24. Ulusal Pazarlama Kongresi 2019.

Designing Effective Cause Related Marketing (CrM) Programs Via Digital Platforms: An Introduction of 5 C’s Model. IRDITech Management 2019.

E-Perakende Markalarında Müşteriyi Tutma: Müşteri Deneyimi, Memnuniyeti, Marka Değeri ve Marka Değiştirme Eğilimi Arasındaki İlişkiler Üzerine Bir Çalışma. 23. Ulusal Pazarlama Kongresi 2018.

Is Re-Vitalization Possible with E-WoM? The Role on the Re-Patronage Intentions of Switching Customers. IRDITech Management 2018.

Three-Dimensional Market Strategy Model for B2C Click Only Firms. International Conference on Business, Management and Economics 2005.